Ad Platform Integrations
AdTarget tracks Telegram channel joins back to your ad clicks across multiple platforms. When a user clicks your ad, visits your landing page, and joins your Telegram channel, AdTarget sends a server-side conversion event to the originating ad platform.
This works with Meta, TikTok, and Snapchat — each using their respective Conversions API.
Supported Platforms
Meta Integration
Connect your Meta Pixel and send events via the Conversions API (CAPI). AdTarget captures the fbclid click ID and sends conversion events directly to Meta’s servers.
- Click ID:
fbclid - API: Meta Conversions API v18+
- Credential: Pixel ID + System User access token
- Set up Meta integration →
TikTok Integration
Connect your TikTok Pixel Code and send events via the TikTok Events API. AdTarget captures the ttclid click ID and reports conversions server-side.
- Click ID:
ttclid - API: TikTok Events API v1.3
- Credential: Pixel Code + access token
- Set up TikTok integration →
Snapchat Integration
Connect your Snapchat Pixel and send events via the Snapchat Conversions API. AdTarget captures the ScCid click ID and sends conversion data to Snapchat.
- Click ID:
ScCid - API: Snapchat Conversions API v3
- Credential: Pixel ID + access token
- Set up Snapchat integration →
How Multi-Platform Tracking Works
The flow is the same regardless of platform:
- Visitor clicks your ad on Meta, TikTok, or Snapchat
- AdTarget captures the click ID from the URL (
fbclid,ttclid, orScCid) - They join your Telegram channel via the tracked invite link
- AdTarget sends a conversion event to the correct platform via its server-side API
Each platform receives its own click ID back, enabling accurate attribution and optimization.
Platform Comparison
| Feature | Meta | TikTok | Snapchat |
|---|---|---|---|
| Click ID | fbclid | ttclid | ScCid |
| Server API | Conversions API | Events API v1.3 | Conversions API v3 |
| Auth method | Access token in request | Access token in header | Access token in URL |
| User ID hashing | SHA-256 | SHA-256 | SHA-256 |
| Event dedup | event_id | event_id | event_id |
| IP & UA sent | Yes | Yes | Yes |
What You Need
For any platform, you will need:
- An ad account on the platform
- A pixel/event source created in the platform’s ads manager
- An access token with permission to send server-side events
- AdTarget installed on your landing page with the tracking script
Each platform guide walks you through the full setup.
FAQ
Can I track multiple platforms at once?
Yes. AdTarget automatically detects which click ID is present in the URL and attributes the conversion to the correct platform. If a visitor comes from a TikTok ad, the conversion goes to TikTok. If they come from Meta, it goes to Meta.
What if a visitor has multiple click IDs?
AdTarget captures all click IDs present. If both fbclid and ttclid are in the URL, conversion events are sent to both platforms.
Do I need separate pixels for each platform?
Yes. Each platform uses its own pixel and access token. Configure them independently in your site’s Pixels settings.