Meta Pixel Setup

This guide shows you how to connect your Meta Pixel to AdTarget for conversion tracking.

Prerequisites

• A Meta Business account
• A Meta Pixel (we’ll show you how to create one if needed)
• Admin access to your Business Manager

Step 1: Find Your Pixel ID

If You Have an Existing Pixel

1. Go to Meta Events Manager 
2. Select your Pixel from the data sources list
3. Your Pixel ID is shown at the top (a 15-16 digit number)

If You Need to Create a Pixel

1. Go to Meta Events Manager 
2. Click Connect Data Sources
3. Select Web
4. Choose Meta Pixel
5. Enter a name for your pixel
6. Click Create Pixel
7. Copy the Pixel ID

Step 2: Add Pixel to AdTarget

1. Go to your AdTarget dashboard 
2. Navigate to Settings → Meta Integration
3. In the Pixel ID field, paste your Pixel ID
4. Click Save

Step 3: Create a System User Token

To send server-side events, you need a Conversions API access token.

Create a System User

1. Go to Business Settings 
2. Click Users → System Users
3. Click Add
4. Enter a name (e.g., “AdTarget CAPI”)
5. Set role to Admin
6. Click Create System User

Assign Pixel Access

1. Click on your new system user
2. Click Add Assets
3. Select Pixels
4. Choose your pixel
5. Enable Manage Pixel permission
6. Click Save Changes

Generate Access Token

1. Click Generate New Token
2. Select your app (or create one if needed)
3. Check these permissions:
   • ads_management
   • ads_read
4. Click Generate Token
5. Copy the token immediately (you won’t see it again)

Step 4: Add Token to AdTarget

1. In AdTarget, go to Settings → Meta Integration
2. Paste your access token in the CAPI Token field
3. Click Save
4. AdTarget will verify the connection

Verify Your Setup

After saving your settings:

1. Click Test Connection in AdTarget
2. AdTarget sends a test event to your pixel
3. Check Events Manager  for the test event

Success indicators:

• Green checkmark in AdTarget
• Test event visible in Events Manager
• Event quality score shows “Good” or better

Troubleshooting

“Invalid Pixel ID”

• Make sure you copied the full 15-16 digit number
• Check there are no spaces before or after

“Invalid Access Token”

• Tokens can only be viewed once when created
• If lost, generate a new token
• Ensure the token has the required permissions

“Pixel not found”

• Verify the system user has access to the pixel
• Check Business Manager permissions

Events not appearing in Events Manager?

• Wait 5-10 minutes for events to process
• Check the “Test Events” tab for debugging
• Verify no event filtering is hiding the events

Event Quality Score

Meta rates your events based on data quality:

To improve event quality:

• Ensure fbclid is captured from ad clicks
• Use consistent event naming
• Send events promptly after conversions

Next Steps

Now that your pixel is connected, configure which CAPI events to send.